Barbie(R) Takes to the Runway at the 2008 Consumer Electronics Show
With nearly five decades as the global leader in “real world” fashion play, the Barbie® brand debuts an innovative, interactive gaming experience that gives tech-savvy girls a new way to play with fashion in today’s digital age. Launched at the 2008 Consumer Electronics Show (CES), Barbie® iDesign features tech-based fashion play through a CD-Rom computer game, a USB-connected scanner and collectible, “swipe-able” fashion cards. Additionally, Mattel is participating at CES’ first-ever “Sandbox Summit,” a series of conferences addressing kids and technology, to speak on the unprecedented success of Mattel’s 2007 launch of Barbie Girls™ and what’s next in technology for the Barbie® brand. Click here to read full article.
Source: Morningstar
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