Smiley Licensing has agreed an exclusive deal with Jennyfer, a major European retailer of affordable, ready-to-wear fashion for girls, to launch the Smileyworld brand for teenagers in all of its 350 stores throughout Europe.
Using the Smiley style guide, the range will reproduce messages and icons with a fresh, upbeat, summery feel. T-shirts, sweatshirts and underwear in sizes from XS to L will be available.
Supporting the launch, Jennyfer - which also sells costume jewellery from Smileyworld licensee SID Bijoux - is highlighting the range in all of its window displays, as well as organising a sweepstake on its website, where visitors will have the chance to win Smileyworld gifts.
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